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Canadians are optimistic about travel in 2024

The cost of travel is on the rise, but that isn’t stopping most Canadians from planning a vacation.

Based on a survey of over 2,000 adults, more are feeling optimistic about travel and many are getting creative for their trips this year.  


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See the benefits of travel



Plan to vacation in 2024



Concerned about costs

Managing travel costs is a growing priority


  • $4,200 is the average recent vacation spend
  • 94% feel travel costs are increasing
  • 34% don’t use all vacation time due to cost
  • 26% “definitely” not traveling due to inflation
  • 7% don’t buy travel insurance due to cost
Airport check in lines

87% of Canadians recognize the risks of travelling without insurance

Top travel-related incident concerns shared by the 43% of Canadians who don’t purchase travel insurance

Hospital and doctor bills

Canadians estimate that the average cost of an overnight stay in an emergency room in the U.S. would be approximately $4,500.

Younger groups are more likely to estimate the cost being lower with Gen Z at $3,500 and Millennials at $4,000.

Actual medical bills could be double these figures depending on your destination.

Rebooking flights

Disruptions continue after last year’s turbulent return to travel, especially for younger travellers.

31% of all travellers report experiencing an airline cancelling or changing a flight.

This can result in unexpected hotel charges and additional food or transportation requirements, all of which can add up quickly.

Replacing luggage

36% of Canadians agree that there is a risk of having to replace lost or damage luggage if not insured.

In reality, 47% of respondents have actually experienced this issue while travelling in the past.

Luggage sets routinely cost hundreds of dollars, not to mention the value of the items inside them.

Learn more about the study

Travel stress is down, but disruptions remain

  • 48% experienced some form of travel stress recently versus 89% in 2022
  • 58% of all Canadians have experienced a travel-related incident, consistent with last year
  • 78% of Gen Z, 64% of Millennials and 56% of Boomers have had a travel incident
  • #1 way to have peace of mind according to Canadians is purchasing travel insurance
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Creative and affordable travel options are a focus for many Canadians

Travel solo

50% of all travellers and 62% of younger travellers report taking a vacation on their own


39% stayed closer to home or in their province, typically a lower cost experience

Work remotely

29% of working Canadians have either relocated or are planning to relocate

Canadians recognize the key benefits of travel


  • Time to recharge:  73%
  • Better mental health:  68%
  • Strengthen relationships:  37%
  • Increase creativity:  20%
  • Improve productivity:  19%
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We’re here to help

Canadians are eager to travel and are finding creative and cost-efficient ways to relax and recharge.

Making the right choice for your travel coverage is important.
Here are some key considerations for choosing the right travel insurance for your trip.

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