The “hidden burden” of women’s healthcare
A new national study from Blue Cross® suggests that Canadian women are not just managing illness – they are increasingly carrying an invisible burden of navigating the healthcare system. According to the study, 53 per cent of women have experienced a chronic illness, nearly two-thirds avoid raising certain health concerns with their physicians, and 71 per cent of women living with chronic illness report having to repeatedly reconstruct their health history. Together, the findings highlight an often-overlooked dimension of women’s healthcare: the cognitive, emotional and administrative work required to simply access effective care.
“These findings challenge us to think differently about women’s healthcare and highlight the hidden work required to navigate the system,” said Sarah Hoffman, president and CEO of Pacific Blue Cross. “For many women, managing their health has also come to mean managing the healthcare system itself. They are acting as project managers of their own care, shouldering the invisible labour of coordinating between providers, retelling their medical history and advocating to be heard.”
Many women report positive healthcare experiences – but their behaviour reveals a different reality
According to the study, most Canadians say they are happy with their healthcare, as 71 per cent describe their doctors as supportive, and 88 per cent expect their appointments to unfold positively. However, when digging deeper, these numbers conflict with what women experience: more than half (53%) live with a chronic condition (past or current), 64 per cent say there are health topics they struggle to raise with their doctor, and 71 per cent of women with chronic conditions report repeating their complete health history multiple times a year. Younger women are also more likely to hold back concerns from their doctors, with 81 per cent of Gen Z (ages 18-30) and 73 per cent of Millennials (ages 31-45) reporting this. Most Gen Z women living with chronic illness (92%) also report having to repeat their complete health history. Taken together, these findings indicate a staggering contradiction in Canadian healthcare. While many women report positive healthcare experiences, their behaviours tell a different story – suggesting they are navigating the system with caution rather than confidence.
Young women have dramatically different expectations of healthcare than young men
One of the most notable findings emerges among Gen Z, where clear gender differences appear in how young Canadians approach healthcare. While 95 per cent of Gen Z men expect a doctor’s appointment to go well, this drops to 82 per cent of women of the same age. A similar but even more drastic gap appears in perceptions of support from family doctors, with 82 per cent of Gen Z men report feeling supported, compared to just 66 per cent of Gen Z women. This 16-point difference represents one of the largest gender gaps in the study – three times higher than the gap seen among Millennials. This suggests that younger women are entering adulthood with very different expectations of healthcare than young men.
“The gap between men and women is meaningful and raises important questions about why younger women report lower levels of confidence and support,” said Hoffman. “It also challenges us to consider whether we are actually making progress in women’s care, and whether the next generation is being equipped with the confidence and voice to advocate for their health.”
Women are adapting to the system, not withdrawing
The data suggests that women are not necessarily withholding information from their doctors, they appear to be making deliberate decisions about what they can realistically accomplish during appointments. The study found 64 per cent of women have health topics they find difficult to raise – and this increases significantly amongst younger generations (81% of Gen Z and 73% of Millennials). The reasons women hold back vary by generation. Among Gen Z women, fear of dismissal (30%) and fear of judgement (29%) are the top reasons for holding back health concerns during appointments. For Millennial, Gen X (ages 46–60) and Boomer (ages 61–80) women, embarrassment is the most common barrier, reported by 29 per cent, 27 per cent and 35 per cent, respectively. In addition, women appear to be preparing more before appointments, suggesting adaptation rather than isolated dissatisfaction. Among women who felt they needed to prove themselves to be taken seriously, many reported adapting how they approach medical appointments – including researching medical information, repeatedly describing or justifying symptoms, bringing written notes or documentation, tracking symptom timelines, making repeat visits and emphasizing how symptoms impact their daily lives. These findings suggest women are changing how they communicate to improve their chances of being heard during appointments.
Trust changes the conversation
According to the study, one of the strongest predictors of a positive healthcare experience is not age, gender or geography – it is trust. Canadians who describe their physician as supportive are nearly four times more likely to expect appointments to go well than those who feel unsupported (98% vs. 25%). Doctor support also shapes how people communicate about their health. While 66 per cent of Canadians overall say they describe symptoms accurately, this falls to 48 per cent among those who feel unsupported by their doctor.
Support from a trusted physician shapes more than how patients feel about a doctor’s visit. It also influences how they communicate symptoms, engage in conversations about their health, and navigate their care. Together, these findings reinforce that trust does not simply improve the patient experience – it helps shape the behaviours seen throughout this study.
To learn more about the study, please visit: www.bluecross.ca/womenshealthstudy
About the Blue Cross Women’s Health Study
To create the 2026 Blue Cross Women’s Health Study, Research + Knowledge = Insights, an independent research company, conducted an online survey in March 2026. The comprehensive sample for this survey included 2,045 adult Canadians. The study has a margin of error of plus or minus 2%, 19 times out of 20.
About Blue Cross
The Canadian Association of Blue Cross Plans (also known as Blue Cross of Canada) is an association of independent Blue Cross Plans and Licensees operating in all regions nationally. These include Alberta Blue Cross, Canassurance Blue Cross (operating in Québec as Québec Blue Cross and in Ontario as Ontario Blue Cross), Manitoba Blue Cross, Medavie Blue Cross, Pacific Blue Cross, Saskatchewan Blue Cross and Blue Cross Life. For more information, please visit www.bluecross.ca.
Media Contacts
Amanda Spearing
aspearing@earnscliffe.ca
647-669-7250
