We all want to feel financially secure. But in today’s economic environment, financial anxiety takes a heavy toll on many Canadians. Find out how simple and affordable it can be to protect the life you’re building with Blue Cross Life®, so you can get back to what matters most.
We surveyed over 2,000 Canadians and found that in today's financially uncertain climate, more people are seeing life insurance as essential. As financial stress rises, Canadians are turning to life insurance as a vital safety net that not only protects loved ones but also helps build a more secure financial future.
of Canadians say they have experienced increased stress or anxiety due to financial challenges in the past 12 months.
of Canadians say their household would not be able to maintain its current lifestyle for a year if the primary earner passed away.
of Canadians with life insurance are significantly underinsured, with coverage valued at a single year’s income or less.
Life insurance can provide more than financial security—it benefits your mental health too. Insured Canadians are more likely to:
Feel in control of their finances
Experience reduced worry about debts and final expenses
Feel prepared for unexpected life events
Have peace of mind that loved ones would be financially protected
Feel reassured that essential expenses would be covered
Experience a sense of financial calm
Many Canadians rely on group life insurance benefits as part of their financial plan. While it’s a valuable starting point, it may not be enough to support your long-term needs. In fact, 70% of Canadians expressed concerns about relying on workplace group life insurance alone.
Term life insurance is an affordable way to protect the ones you love most. With flexible term lengths and coverage amounts, it's a small price to pay for a big sigh of relief.
More than half (54%) of uninsured Canadians say they have no plans to get coverage, despite worrying about funeral costs and leaving nothing behind for their loved ones.
Don’t let misconceptions or confusion stand in your way. Even if life insurance has been on the back burner, time is still on your side.
By locking in the lowest possible rates while you’re younger and healthier, you can be ready for all of life's milestones and enjoy affordable premiums for years to come.
of uninsured Canadians say they don't have coverage because they don't have dependents. But life insurance provides financial stability and peace of mind no matter what stage of life you’re in.
of Gen X and Millennial Canadians would tell their younger selves to prioritize monthly spending on life insurance before investing. Take care of the what ifs, so you can live on your own terms today.
of insured Canadians aren't sure how much coverage they have. Existing policies could be nearing expiration. It's worth taking the time to assess your coverage needs as life evolves.
Applying for life insurance used to be complicated. Blue Cross Life is changing that. Our seamless digital process can take you from quote to covered in three simple steps.
Pick the term length and coverage amount that suits your needs. Answer 4 quick questions to get a free, no-obligation term life insurance quote.
Tell us more about yourself and complete your application in under 20 minutes. Many eligible applicants are approved right away.
Review your terms and make your first payment to activate your coverage—all done online. Your rate stays the same for the duration of your term.
You can get a free, no-obligation life insurance quote with just a few clicks. Find out your monthly rate for your desired term length and coverage amount and apply when you’re ready.
See My Rate
Speak with a knowledgeable, licensed advisor who can offer guidance specific to your needs. You can call us at +1 (866) 316-4458 (Monday-Friday, 9 AM - 5PM ET) or send us an email.
Email An AdvisorWe’re here if you can’t find the answers you’re looking for or just need advice. Give us a call at +1 (866) 316-4458 (Monday-Friday, 9 AM - 5PM EST) or email us at service@life.bluecross.ca.
We worked with an independent research company, Research + Knowledge = Insights, to create the 2025 Blue Cross® Life Insurance Study. We surveyed 2,162 adults aged 25 and older between May and July 2025 to better understand how Canadians are coping under the current social and economic climate and their perceptions around long-term financial strategies.
Our findings reveal that Canadians view life insurance as a reliable financial safeguard. But confusion about coverage often leads to gaps, especially during major life events or job changes, leaving people less protected than they should be. Our goal is to make affordable coverage accessible to all Canadians during life’s most vulnerable moments, when protection matters most.
Term life insurance provides your loved ones with a financial safety net in case the worst were to happen to you. It provides flexible protection at affordable rates for a limited period, making it a popular choice for many Canadians.
If you pass away within the specified timeframe, your beneficiaries will receive a tax-free, lump-sum payout that can be used to cover any financial needs, including lost income, daily living expenses, outstanding debt, or funeral arrangements.
Just like car insurance, term life insurance is one of those things you hope you never need! If you don’t pass away during your term, your coverage will end when your policy ends. At that time, you can reevaluate your needs and purchase a new policy, or choose to go without coverage.
With Blue Cross Life, your policy will automatically renew on a yearly basis at the end of your initial term. You can enjoy gap-free coverage until the age of 85, unless you choose to cancel sooner.
Major life events, like having kids or buying a home, are some of the most common reasons people choose to buy life insurance. But the idea that life insurance isn’t something you need before you have those major responsibilities is a myth.
Getting coverage early means you can work toward your life goals without financial risks hanging over your head. It allows you to protect the life you’re building, including all your future plans and milestones, at a lower rate while you’re young and healthy. And you can rest assured that you won’t burden your loved ones financially if the worst were to happen.
Yes, life insurance rates tend to rise with age and the increased risk of health-related issues. But term life insurance can still be more affordable than you think, even as you get older.
The only way to know exactly what your monthly premiums could be is to get a life insurance quote. With Blue Cross Life, you can get a free, no-obligation quote online in just a few minutes.
Even if you have a pre-existing medical condition, you can still apply for term life insurance. Getting coverage can be more convenient and affordable than you think.
Pre-existing conditions can impact your rates and may require you to complete medical testing during the application process. It might seem scary and stressful, but the process is simpler than most people make it out to be. With Blue Cross Life, our team of expert advisors will guide you through each step. You won’t need a family physician or to find your own doctor or walk-in clinic. Once the necessary assessments are complete, your application will be finalized.
It’s important to be 100% truthful in your application. It can feel tempting to adjust details to get a lower rate, but misrepresenting yourself on an insurance application can result in a rejected application, a cancelled policy, or a denied claim—leaving your loved ones without the protection they were counting on.
® Registered Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. TM Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. Used under license by Blue Cross Life Insurance Company of Canada (Blue Cross Life®).
Term Life and Critical Illness Insurance products are underwritten by Blue Cross Life and distributed by PolicyMe Corp.
Canada’s Most Respected Award is conducted by DART I & C and powered by Maru Public Opinion. Results and award information are posted at www.canadasmostrespected.com.
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